MWHCA Communication Associates
MHWERNICK(AT)AOL(DOT)COM
AIM: MHWERNICK
POTS: 415.823.1100

Marketing professional with 20 years experience. 7 years of Internet experience in marketing, business development and sales -- across content, community, corporate and e-commerce sites -- for the consumer, business to business and non-profit sectors.


CLIENTS

  • America Online
  • Catalyst Strategies
  • The Clorox Corporation
  • Digital Divide Data
  • Decide.com
  • Evite
  • Groundspring
  • IBM Asia Pacific
  • Intuit
  • Intraware
  • Loreto Bay
  • Mobile Media
  • MotherJones.com
  • Netscape Communications
  • Ogilvy & Mather Worldwide
  • Peakhour, Pty
  • RespondTV
  • Snap (NBCi)
  • Skoll Foundation
  • TSD
  • 21st Century Insurance
  • Verisign


    PROJECT OVERVIEWS

  • Worked with management to define organizational structure for advertising sales organization and developed ad programs and sales support materials for two leading web portals, one web service and one vertical site.
  • Led multi-functional team to develop Internet strategy for award-winning independent, nonprofit magazine. Tripled the contribution to the entity's bottom line.
  • Conducted fact-based audit of a corporate home page to insure consistency with corporate/business unit strategies, user needs and competitive best practices. Report was basis for homepage redesign for an I-100 company.
  • Created promotional concepts to improve the "bid to buy" ratio for a leading online insurance company.
  • Provided marketing plan, content strategy and management insight for launch of community web site. Launch results (pageviews, registered users, posts and "buzz") exceeded internal goals.
  • Managed the market research needs for a business to business ecommerce site.
  • Managed the marketing components associated with the re-launch of an enhanced TV infrastructure provider.
  • Developed content strategy for consumer e-commerce site.
  • Conducted PR Agency review and search for ISP and Content Development division of large commercial online service.
  • Led multi-functional team to develop and launch web-site and digital marketing strategy for a 5,000 home development project on the Baja (Mexico). Responsibilities included vendor selection for web services, search optimization online media planning and design.
  • Served as sales and marketing coach to non-profit ASP. Designed media plan to build awareness and generate product sales. Savings in media buy paid for consulting fees.
  • Researched best practices in acquiring micro-businesses (0-5 employees) for an independent consulting group. Results from project influenced internal structure of a F-500 software company.
  • Profiled potential partners, outlined potential business development deals and facilitated the introductions for an Australian-based business-to-business Internet startup.


    CLIENT COMMENTS

    "Marc exceeded our expectations on this project due to his business acumen, professionalism and extensive knowledge of electronic marketing. He has a tremendous passion in his approach, is highly involved and willing to do whatever it takes to achieve results. He led our team in developing and launching an extremely successful marketing strategy"
    --Jim Grogan, CEO, Loreto Bay

    "Marc possesses outstanding rigor in understanding outreach and analytics. He has true expertise in media planning, business planning and establishing metrics. He has excellent communication skills with an outstanding ability to listen and react. We have earned Marc's fee many times over because of the roadmap that he provided for us"
    --Michael Stein, Former Associate Director, Groundspring.org

    "Marc is very strategic, very engaged and truly cares about his work. His work style and personality are very interesting and fun. He has vision and the ability to translate his vision into action. We are extremely pleased with the results that we continue to see."
    --Keely Stevenson, Former Program Manager - SocialEdge, Skoll Foundation


    CORPORATE EXPERIENCE

    CREDENTIALS
    Salon Internet Inc., Vice President, Marketing and Business Development
    Ogilvy & Mather Direct, Partner/Management Supervisor
    Grey Entertainment, Inc., Vice President, Management Supervisor
    McKinsey & Co., Inc., Associate Consultant
    Procter & Gamble, Brand Manager

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